Flip The Script
Antibiotics don’t work on viral infections like the cold and flu,
but that doesn’t stop half of all urgent care patients asking for one to treat their cold or flu.
So we created a prescription that would actually help.
Senior Art Director: Evan Kirby
Senior Copywriter: Emma Bhayani
Creative Directors: Bryce Hooton & Sebastian Piacentini Veron & Sherrod Melvin
Executive Creative Directors: Larry Platt & Daniel Rodriguez
Director: Evan Silver
Agency: McCann New York
EFFIE 2025 SILVER
