The World’s
Stinkiest Sock
This is stink with an agenda. We worked with real Lysol Scientists to create the ultimate torture test that you have to smell to believe.
Lysol Labs
Art Director: Evan Kirby
Copywriter: Emma Bhayani
Creative Directors: Vinny Garbellano & Mark Forsman
Executive Creative Directors: Larry Platt & Daniel Rodriguez
Director: Shima Green
Production Agency: Craft
Agency: McCann New York
EFFIE 2024 Silver
Webby’s 2023 Honoree & 3rd Place WINNER
One Show 2023 Shortlist
Campaign US BIG Awards Winner
AICP 2023 Shortlist“Smells like old, wet, cheese”
— emma bhayani